Department of Marketing

 

Contact Information

Dr. Peter Lane
Chair and Associate Professor of Strategic Management and Technology
University of New Hampshire
Whittemore School of Business and Economics
McConnell Hall, 15 Academic Way
Durham, NH 03824-3593 USA
Phone: (603) 862-4358
Email: Peter [dot] Lane [at] unh [dot] edu

Mrs. Heather M. Smith
Administrative Assistant III
University of New Hampshire
Whittemore School of Business and Economics
McConnell Hall, 15 Academic Way
Durham, NH 03824-3593 USA
Phone: (603) 862-3328
Email: Heather [dot] Smith [at] unh [dot] edu

  

 

 

 

 

 

 

News
New social media class at UNH

Social media is revolutionary and fast becoming mainstream, said Chuck Martin, chief executive officer of NFI Research in Madbury and author of multiple books about business trends, who will teach the class at UNH.

Martin's class will be social media interactive and immediate, utilizing how real local businesses are using Facebook and Twitter in real time while students offers class critiques and suggestions.

At a glance:
Executives Say More Communication, Collaboration Needed

Nearly half (48 percent) of senior executives and managers say that communication would increase productivity within their organization..."In today's business environment, it is apparent that communication needs to be more effective," said Chuck Martin, CEO of NFI Research and author of SMARTS (Are We Hardwired for Success?).
Cognitive Characteristics of High Performers in Marketing

Cognitive Characteristics of High Performers in Marketing

Original Publication Date: 07/12/2009
Talent Management - A yearlong study has found similarities in the cognitive characteristics known as executive skills of high-performing individuals working in marketing, promotion and advertising departments...The study is being led by Chuck Martin, CEO of NFI Research, the best-selling co-author of Smarts: Are We Hardwired for Success?