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Nelson A. Barber, Ph.D. Associate Professor of Hospitality Management 603.862.3571 Nelson [dot] Barber [at] unh [dot] edu |
Fields of Specialization:
Food and Beverage Management; Consumer Purchase Behavior (demand side research); International Wine Marketing Research, Sustainabilty, and Education
Education:
Ph.D., Texas Tech University
M.S., Purdue University
B.S., San Jose State University
AOS, Culinary Institute of America
Biography:
Nelson A. Barber is an Associate Professor of Hospitality Management in the Whittemore School of Business and Economics at the University of New Hampshire. His research focus is directed toward understanding consumer behavior, purchase behavior, and decision making (demand side research), with particular attention to wine and wine tourism. He has published numerous articles in such journals as the Tourism and Hospitality Research, International Journal of Hospitality Management, International Journal of Wine Business Research, Journal of Brand Management, and the Journal of Consumer Marketing, among others.
Dr. Barber is on the editorial board of the International Journal of Wine Research, the Journal of Hospitality and Tourism Education, and the International Journal of Revenue Management; as well as reviews for several hospitality and marketing journals. Dr. Barber is a frequent presenter and speaker at international wine conferences where he received the best paper award for his presentation of “Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine”, at the VDQS 16th Annual European Wine Economics Conference – Namur, Belgium, May 2009.
Dr. Barber is a member of the Council of Hotel, Restaurant and Institutional Education (CHRIE), the Society of Consumer Psychology (SCP), and the European Wine Economists society, where he is a member of the Scientific Committee.
Recent Research:
Published
Barber, N. (forthcoming 2012). Investigating the Potential Influence of the Internet as a New Socialization Agent in Context With Other Traditional Socialization Agents. Journal of Marketing Theory and Practice.
Bishop, M. and Barber, N. (2012). A Market Segmentation approach to esteem and efficacy in information search. Journal of Consumer Marketing.
Barber, N. Kuo, P. Bishop, M. and Goodman, R. (forthcoming 2012). Measuring psychographics to assess purchase intention and willingness to pay. Journal of Consumer Marketing.
Barber, N. and Goodman, R. (2011). A Strategic Approach to Managing Customer Service Quality. Journal of Service Science, 24(2).
Barber, N., Goodman, R. and Goh, B. (2011). Restaurant customers repeat patronage: A service quality concern. International Journal of Hospitality Management, 30.
Barber, N., Taylor, C. and Deale, C. (2010). Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue. International Journal of Revenue Management, 4(3/4).
Barber, N. (2010). Green” Wine Packaging: Targeting Environmental Consumers. International Journal of Wine Business Research, 22(4).
Barber, N. and Scarcelli, J. (2010). Enhancing Tangible Service Quality Assessment through the Dimension of Cleanliness. Managing Service Quality, 20(1).
Barber, N., Taylor, C. and Strick, S. (2010). Selective Marketing to Environmentally Concerned Wine Consumers: A Case For Location, Gender and Age. Journal of Consumer Marketing, 27(1).
Barber, N., Dodd, T. and Kolyesnikova, N. (2010). Gender Differences in Information Search: Implications for Retailing. Journal of Consumer Marketing, 26(6).
Barber, N., Almanza, B. and Dodd, T. (2008). Wine Consumers Self Confidence and Product Involvement. Journal of Foodservice Business Research, 11(1).
Conference Proceedings
- VDQS 18th Annual Wine Economics Conference – Angers, France (2011) Submitted
Barber, N. A new recycling assessment measurement scale for consumers attending wine festivals
Donovan, J. and Barber, N. Differences in Tourism Marketing Strategies Between Wineries Based Upon Size or Location
- Think Tank X on Networking for Sustainable Tourism - Vienna, Austria (June 2010 – Author only)
Deale, C. and Barber, N. Sustainability: What Matters to Students, Educators, and Hospitality and Tourism Professionals?
- VDQS 17th Annual Wine Economics Conference – Palermo, Italy (2010) Presented
Barber, N. Smaller Wine Region Brand Equity: A Case for Consumer Values and Location.
- VDQS 16th Annual Wine Economics Conference – Namur, Belgium (2009) Presented
Barber, N. Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine. BEST PAPER AWARD
Barber, N. and Taylor, C. Wine bottle closure: The importance to Millennials and Baby Boomers during purchase situations
- International Council on Hotel, Restaurant & Institutional Education- Annual Conference – San Francisco (2009) Presented
Taylor, D.C., Barber, N., and Henrie, K. The Use of Persuasion Knowledge on Young Wine Consumers.
Barber, N., Taylor, D.C., and Strick, S. Environmental Knowledge and Attitudes: Influencing the Purchase Decisions of Wine Consumers.
Barber, N., Taylor, D.C., and Deale, C. A Case for Selective Marketing: Identifying the Ecological Wine Tourist.
- VDQS 15th Annual Wine Economics Conference – Collioure, France (2008) Presented
Barber, N., Taylor, C. and Dodd, T. Twisting Tradition: Consumers’ Perceptions of Alternative Closures.
Barber, N. and Dodd, T. An Analysis of State Direct Wine Shipment Laws. BEST PAPER AWARD
CIE Faculty Travel Report, June 2010
Center for International Education, University of New Hampshire
Honors & Awards:
2011 Whittemore School of Business and Economics Excellence in Research Award, recognizing faculty for supior creativity and success in research.
UNH Research and Engagement Academy - The Academy is designed to enhance faculty members’ scholarly careers by strengthening the quality and quantity of proposals submitted to external funders and to increase the diversity of faculty who are awarded grant funding. This faculty professional development Academy is one of several programs offered by the Office of the Senior Vice Provost for Engagement and Academic Outreach (SVPEAO) to help advance faculty scholarship and engagement.
