Option in Marketing Curriculum

Curriculum, in addition to the core requirements for the Business Administration major

Required

• MKTG 752 Marketing Research
• MKTG 753 Consumer/Buyer Behavior
• MKTG 762 Marketing Workshop
• MKTG 763 Market Opportunity Analysis
• Two additional 700-level MKTG course. Offerings will vary from year to year.

Click here for a PDF version of the curriculum (Adobe Acrobat Reader required). Opens in a new browser window.